Day 1 of Building a Better Blog

This is part of a series I am writing as I go through the entire e-book 31 Days to Build a Better Blog by problogger Darren Rowse. Today’s mission was creating an elevator pitch.

When I write for Small Business Essentials, I keep my clients in mind. My average clients are small business owners/solopreneurs/entrepreneurs/bootstrappers. They are short on time and cash. They have computer knowledge but are not high-tech nor programmers. They are smart and savvy, but not business school types. They generally have a talent, skill or knowledge that they want to share with the world, but they aren’t experts at business. They learn on the go, taking bits and pieces of what they learn that they can apply now. They generally don’t spend a lot of time reading blogs or doing social networking, but they appreciate quick tips and points of interest that applies to them. They tend to be the kind of people inclined to do things for themselves, and they appreciate complex concepts that are broken down into terms they can understand.

So with that in mind, this is the pitch I developed: Small Business Essentials offers practical advice in simple terms that entrepreneurs can use now. What do you think — is it specific enough?