Tag Archives: information products

Thoughts on Up-Selling

I was listening to an awesome audio recording from Amber McLean, The Launch Chick tonight, as part of her Launch Fest program, which discussed business models based on teaching others your craft. Essentially, the model is set up so that people enter your programs learning how to do what you do at the basic level. [...]

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Introducing 2011: The Year of the Hustle

I’ve been testing writing guest posts for a few other high-traffic sites. In one test, I churned a post out quickly, taking about 1.5 hours to write it. It got me a few hundred visitors.

In another test, I spent 18 hours writing an awesomely detailed post, including case studies, a video, and concrete examples. Result: 100,000+ visitors.

I spent 12x the amount of time writing the good one. But I got 250x the results.

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The Start of the Product Launch Journey

Hard work is not fatal. It’s uncomfortable. — Dave Navarro, The Launch Coach I am on the path to launch a product in the next 30 days. (I’m going to put that in print so that I can hold myself to it!) I feel like I have experienced some serious highs and lows in just [...]

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