Thoughts on Up-Selling

I was listening to an awesome audio recording from Amber McLean, The Launch Chick tonight, as part of her Launch Fest program, which discussed business models based on teaching others your craft. Essentially, the model is set up so that people enter your programs learning how to do what you do at the basic level. You give them more and more advanced options for learning. At the top level, some of them will want to just hire you to do this thing for them — and they will be willing to pay a premium price, because they appreciate your skill in your profession now that they have tried to teach themselves what you know. Not only have you created a market of lower-tier users who pay your monthly fees to learn from you, but you have also created a market of higher-tier customers willing to pay you premium prices for your services.

I wrote it down in my journal to remind myself of this dynamic while I plan my product.

Cheers to you Amber!